Evaluations: 2010

Evaluation Data and Return on Investment

Date of Event: April 21, 2010; 8:30am-1:00pm
Location: Carlson Theater
Host Institution: Bellevue College
Number in attendance: 420

Survey Results (aggregated averages)

On a scale of 1 to 5 (1 being poor, 3 being average, and 5 being excellent)

How would you evaluate today’s opening speaker, Dan Waters, Microsoft?

Usefulness of the information presented              4.52 (90%)
Applicability to you                                                          4.11 (82%)
Level of detail                                                                    4.62 (92%)
Overall                                                                                  4.63 (93%)

How would you evaluate the panel discussion?

Usefulness of the information presented             3.99 (80%)

Applicability to you                                                          3.67 (73%)

Level of detail                                                                    4.20 (83%)

Overall                                                                                  4.30 (85%)

On a scale of 1 to 5 (1 being unlikely, 3 being possible, and 5 being very likely)

As a result of attending the session today how likely are you to consider entering an IT- related field?

Unlikely or fairly unlikely               22%

Possible                                               35%

Likely or very likely                          43%

On a scale of 1 to 5 (1 being poor, 3 being average, and 5 being excellent)

How would you rate the overall value of the Careers in IT: The Real Story event?

Poor (1 or 2 rating)                          10%

Average (3 rating)                            13%

Excellence (4 or 5 rating)               77%


  • You guys are great!
  • Dan Waters was hilarious!
  • I really liked how they all shared how they started their careers. I’m really into game programming and design so getting a few tips helped a lot.
  • I have always had an interest in technology, and have tried programming before.  I think the event was well presented and very helpful.
  • Really like Dan Water’s presentation.  He gave good information out.
  • Too much talking on the panel.
  • My thoughts on Dan’s presentation were (he is) very well informed and helped me motivate myself to achieve higher goals.
  • Thank you for this informative session.  It really helped me rethink my direction in IT careers.
  • Thank you for the information about IT. I never thought of technology like this.

Return on Investment

Students were provided with a 40-minute presentation and question/answer session with Mr. Dan Waters, Academic Developer Evangelist,  Microsoft Corporation, on working for an IT company, opportunities, career pathway hints on beginning a career in IT, and how a student can make the most of their academic experience.  This was followed by a seven-member IT industry panel (the aim in selecting panelists was their past educational experience as a CTC student) who answered a variety of questions about their careers in IT, educational experiences, and current professional experience.  A question/answer session was facilitated by the moderator, Marcia Williams.  (Note: speakers were not reimbursed for their time or for travel; they donated their time). All students were presented with a black and white copy of the Information and Computing Technology State Program Directory.  Finally, there was a drawing for a number of prizes, including a Microsoft X-Box 360.  All prizes were provided by Microsoft (in-kind monetary value of almost $600).  A hot, full breakfast and lunch was provided to the student attendees.  Additionally, transportation and substitute teacher costs were covered for two groups that between them brought over fifty skill center and high school students.   Facility fees were waived as the event was held at Bellevue College.

In reviewing the average registration fees for a comparable event, the fee for a one-day event is between $100 and $250 (average $175).  For a half-day, $90.  Food, in many cases, is not provided.

Return on Investment Breakdown:

Expense Cost
Facility $1,620 *
Food $4,313
Printed Material $1,250
Prizes and giveaways $594*
Travel for bus/subs. $3,000
Travel/Time (speakers) $1,000*
Labor $4,200 ($3,000*)
Total $15,977 ($6,214*)

Total expenditures through the CoE totaled $9,763.  In-Kind/Donations totaled $6,214 (denoted by *) covered  39% of the total costs associated with this event.

If in-kind donations had not been solicited it would have adversely affected the quality of the event, while at the same time increase the total CoE funds needed to cover expenses.  If approximately $50 dollars had been charged to cover actual CoE expenses it would have negatively impacted the budgets of school districts that sent their students (bus, substitute teachers, as well as the actual registration fee), and it would have adversely impacted access for students and school districts who couldn’t afford approximately $1,900 to send 30 students (registration, substitute teacher, transportation).    If students paid a minimum of $90 to attend a half-day event featuring IT industry speakers and panelists discussing careers in IT, it would cost the state and taxpayers approximately $37,800 (based upon the 2010 attendance number of 420).  Careers in IT: The Real Story, at a cost of $23 per participant (this does not include the associated financial value of the in-kind donations), saved $28,037.  Savings are up 80% over 2009.

The event was well attended (to capacity in the venue), well-received (see evaluative data above), and at least 78% of the attendees indicated it was possible, likely, or very likely they would consider pursuing a career in IT.

More information about our ROI and Evaluative Data