Evaluations 2013

Evaluation Data and Return on Investment

Date of Event: April 17, 2013; 8:30am-12:30pm
Location: Carlson Theater
Host Institution: Bellevue College
Number in attendance: 210

Survey Results (aggregated averages)

On a scale of 1 to 5 (1 being poor, 3 being average, and 5 being excellent)

How would you evaluate today’s keynote speaker, Peli de Halleux, Microsoft?
Usefulness of the information presented 4.29 or 86%
Applicability to you 3.83 or 77%
Level of detail 4.30 or 86%
Overall 4.45 or 90%
How would you evaluate the industry panel discussion moderated by Maureen Majury, Center of Excellence for Information and Computing Technology
Usefulness of the information presented 4.25 or 85%
Applicability to you 4.00 or 89%
Level of detail 4.19 or 86%
Overall 4.25 or 87%
As a result of attending the session today, how likely are you to considering entering an IT-related field? (1-least likely…5 most likely)
Likelihood 5 22%
4 58%
3 15%
2 4%
1 1%
80% indicated a 4 or 5 (up 4% over 2012)15% indicated a 3 (down 21% over 2012)
How would you rate the overall value of Careers in IT: The Real Story
Use the scale of 1 to 5 4.52 or 91%


  • Very good event.
  • Absolutely great time learning about the panel’s lives and their jobs.
  • It was long and was planned hard. I hope you are proud of yourselves.
  • Very informative.
  • This was a good use of my time.
  • Like that you opened up questions to the audience.
  • As an adult, I think it would have been interesting to students to see where the panelists work (show photos behind them as they are introduced and possibly examples of their side projects). (Thank You! This will be implemented for 2014.)
  • Amazing event! Nice work.
  • Excellent presentations.
  • Great stuff!
  • I loved Peli, he was funny, and someone I would like to hang with.
  • This was fantastic!
  • Very informative and helpful.
  • Excellent content and subject. Great speakers.
  • I really found the speakers informative and insightful.
  • Some of the panelists were very entertaining and funny.
  • Very detailed info and is a great way to get students thinking about a job in IT related field. Great job! 🙂
  • This was fun attending and being able to hear how careers in IT really help you discover more about information technology.
  • Thank you, great experience and very well done.
  • Great presentation and panel.
  • Awesome.
  • This event was very interesting as well as informative.
  • Great panel!
  • Great presentations. Worthwhile.
  • It was a great presentation.
  • Loved the event, can’t wait until next year.
  • I thought that today was really informative, and all the speakers did an excellent job explaining and keeping it interesting. I can’t wait to try the programming app.
  • Very interesting. I was very surprised. I didn’t think I was interested in this field, but now I’m thinking about it.
  • Very informative event. Makes software development seem less intimidating. Brings the idea of IT to a relatable level.
  • I cared very much about IT, and it was cool. I learned a lot from different professionals in separate fields.
  • I loved coming out here to hear more about IT. Looking forward to going to school here in the future.
  • You guys should do this every year. People and students will really like this program. (We do!)
  • I liked it very much.
  • Very useful information.
  • Every speech was really good, because we actually learned so much, and this helps us
  • I really enjoyed this event.
  • Fabulous. Very helpful, very interesting, good flow to the morning. (From a teacher)
  • I found out a lot, and I want to go into the IT field.
  • I really liked this!
  • I was very entertained and heard lots of useful information.
  • Peli was great!
  • Great information!
  • It looks really inspiring for me to be working/learning in any kind of technology this school or job has to offer.
  • Comments from panelists were valuable and useful.

K- 12 Statement of Inservice Objectives/Outcomes (Rating: 1-Low…5-High)    

Create an environment that facilitates connections between educators and industry professionals in gaining a further understanding of the IT industry sector and educational and career pathways.                              4.8

Teachers will be able to take the information about careers in IT and disseminate the information to their peers and students at their host educational institutions.                                                          4.4

 The industry professionals will demonstrate the various key-components of IT (the impacts, challenges, growth, and demands of technology) to the educators who can better understand what elements of their curriculum might be changed.                               4.6

Participants will learn how to engage nontraditional students into diverse workforce areas.                                                                        4

To what extent did the objectives assist in competency development?   4.7                


Presenter: Peli de Halleux, Microsoft  Overall Rating 4.9  Written Rating  4.8                                                                                                                         

Panelist: Katie Metcalf, Microsoft Overall Rating 4.9 Written Rating 5     

Panelist: Andrew Craswell, Bellevue College Overall Rating 4.7 Written Rating 5

Panelists: Other Overall Rating 4.8 Written Rating 5


  • Candidates did a great job giving examples of how their certain classes has helped them in their job
  • Awesome auditorium, sound, viewing, etc.
  • Great variety of panelists – professionals and students; good advice 
  • Peli – active demo of touch screen programming interesting
  • Excellent! Insightful!
  • Great information
  • Peli’s presentation of actually creating a game app right in front of us was great!
  • Excellent. Well worthwhile, informative, good flow: keynote, panel, Q&A …Interesting questions and diversity of panelists

Return on Investment

Students were provided with a 30-minute presentation and question/answer session with Mr. Peli de Halleux, Senior Research Software Developer Engineer for Microsoft Research, opportunities, career pathway hints on beginning a career in IT, and how a student can make the most of their academic experience.  This was followed by an six-member IT industry panel (the aim in selecting panelists was their past educational experience as a CTC student, as well as juggling a career and education) who answered a variety of questions about their careers in IT, educational experiences, and current professional experience. The panel discussion was facilitated by Maureen Majury, Director of the Center of Excellence for Information and Computing Technology.  Panel members included: Peli de Halleux, Microsoft; Andrew Craswell, Bellevue College; Eric Kong, Bellevue College; Daniel Martinez, University of Washington; Maricel Medina-Mora, Bellevue College; Katie Metcalf, Microsoft; and, Ahmed Osman, TIBCO Software.  (Note: Some speakers/panelists donated their time). Finally, there was a drawing for a number of prizes, including a Xbox 360, a graphic calculator, Xbox 360 video games,  a digital pocket camcorder, and laptop video cam.  A hot, full breakfast and lunch was provided to the student attendees.  Additionally, transportation and substitute teacher costs were covered for five groups that between them brought over 200 high school and middle school students.  The remainder of the audience comprised of CTC students, faculty, career counselors, and high school teachers.  Facility fees were waived as the event was held at Bellevue College.

In reviewing the average registration fees for a comparable event, the fee for a one-day event is between $100 and $250 (average $175).  For a half-day, $90.  Food, in many cases, is not provided.

Expense Cost
Facility $1,620 *
Food $2,822
Printed Material $612
Prizes and giveaways $831*
Travel for bus/subs. $2,400
Travel/Time (speakers) $1,295*
Video Production $1,500 ($970*)
Labor $4,200 ($3,000*)
Total $15,350 ($7,716*)


Total expenditures through the CoE totaled $7,634 (down $183 from 2012).  In-Kind/Donations totaled $7,716 (denoted by *) and covered 50% (up 4% from 2012) of the total costs associated with this event.

If in-kind donations had not been solicited it would have adversely affected the quality of the event, while at the same time increase the total CoE funds needed to cover expenses.  If approximately $36 dollars per student had been charged to cover actual CoE expenses it would have negatively impacted the budgets of school districts that sent their students (bus, substitute teachers, as well as the actual registration fee), and it would have adversely impacted access for K-12 students and school districts who couldn’t afford approximately $7,634 to send 210 students (registration, substitute teacher, transportation).    If students paid a minimum of $90 to attend a half-day event featuring IT industry speakers and panelists discussing careers in IT, it would cost the state and taxpayers approximately $18,900 (based upon the 2012 attendance number of 250).  Careers in IT: The Real Story, at a cost of $36 per participant plus the value of the in-kind donation) saved $19,052.  ROI was $11,418.The event was well attended (almost at capacity in the venue), well-received (see evaluative data above), and was down only  16% from last year. Of the attendees indicated there is an 80 to 100% possibility of participants completing the evaluation that they will consider pursuing a career in IT.


More information about our ROI and Evaluative Data