ROI Data and Evaluative Data
ROI and Evaluative Data
The Center collects evaluative data from participants, users, attendees, etc. to measure how effective specific events, services, and projects were. It also calculates return-on-investment (ROI) to measure the financial value when contrasted with a for-profit event, service, or project that meets comparable criteria, with at least three samples used to calculate an average “cost” per-person or service or project cost in the market place. The basic formula the Center uses is expenses divided by per-person or overall service or project cost. This is then compared to what it would cost if profit was a consideration in the overall revenue generated. In-kind donations are also factored into the overall quality of an event, service or product. Evaluative data is also a factor in whether or not the project, service, etc. was of value to the “customer” and did it create a change in thoughts or future actions taken by the customer.